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Meet Pipsqueak
Please allow me to introduce you to little Pipsqueak, just released (August 2010) after a couple
of years in the development.
Pipsqueak is an iconic range of dwarf citrus from Eyles.
Nothing new about dwarf citrus, Pipsqueak is all about packaging, presentation and marketing.
Targeted to appeal to the new gardener, mums and children.
In essence everyone who clocks eyes on Pipsqueak falls in love.
A fun animated informational website has been created and some great marketing collateral.
The response has been phenomenal.
Pipsqueak won Gold at Fusion as part of the Greening Expo Sydney and also won the
Horticultural Media award and the people's choice.
Pipsqueak joins Citrus Splitzer in a wonderful stable of product that Eyles Citrus grow. I am very
proud to be working with Eyles Citrus - developing their brand, product presentation and range.
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