Trend & Marketing Articles
External influences that drive trends and consumer attitudes really does dictate our business and brands relevance.
Consider the implications of where the world is spinning, the attitude of the ever evolving market place and how
you can communicate and respond with strategies and insight.
GETTING MORE BANG FOR YOUR BUXUS!
How do we get more money for plants?
This is a hoary old chestnut isn't? We produce (in my opinion) one of the most beautiful, intelligent and sustainable products in today's market place. An item that has
taken generations of accrued knowledge to create and in many cases this product has taken years of nurture to bring it to the market place.
So why aren't we getting more bang for our Buxus? Sorry bad horticultural joke, because we think too much about the product and not enough about the brand.
If you want people to pay more for your product then you need to give them a reason to do so. A good place to start is by creating a point of difference.
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WHAT WOMEN WANT!
Surprisingly not a lot, however beautiful product presentation and packaging is high on the list when it comes to a purchasing decision.
Packaging has a serious role to play with product. Consider how packaging influences your decision-making?
No name brand, house brand, top shelf brand.
What you buy is dictated by the packaging of the brand. The product itself has little to no influence here. Taste, origin, price, emotion these are expressed to you
through the packaging. You are buying a package that belongs to the tribe you belong to.
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Without the packaging an
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Searching for the Globalocal experience.
Think Global- Act Local is a wonderful ideology and catch-cry that has been in use, believe it or not for over 95 years. Has it worked, does it still resonate as
passionately and what is local? When Billions of Dollars in on line global sales are performed through ebay alone each year. Sixty Billion last year to be precise......
..............An on line presence does not mean that you have to sell your product on line. It means that you have to sell your brand, business or service on line.
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This oxygen tent was brought to
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