Connecting you to your marketplace.
If your customers are only buying on price, it's time to give them something more. With the right story, strategy and design, your plants become part of someone's dream, not just stock on a shelf.
Planting success and growing brands with heart.
It’s not just what you grow — it’s how you tell the story. Every plant has a story. Make yours unforgettable.
If your customers are only buying on price, it’s time to change the conversation. Whether you grow them or sell them, your plants deserve more than a price tag. The right story, strategy, and design can turn your stock into a must-have, not a markdown.
I help growers, nurseries, and plant businesses turn their plants into sought-after products through clever branding, smart strategy, and beautiful, purposeful design. From evocative copy and social media content to digital campaigns, interactive stock lists, emails, and websites, I create the tools that help your business connect and grow. Whether it’s a fresh label or a complete rebrand, I dig deep to find what makes your business special — and bring it to the surface.
Decades in the dirt and the details.
I’ve spent my whole working life in horticulture, from potting benches to product launches. Along the way, I’ve learned how to take something beautiful and make it irresistible, combining hands-on knowledge with creative thinking to help plant businesses thrive.
Creating something that fits just right.
This isn’t cookie-cutter marketing. Every grower, every business, every product has its own story — and my job is to help you tell that story to your marketplace.
I listen first, ask the right questions, then tailor ideas that not only look good but feel right and work hard. From first chat to finished product, it’s a thoughtful, creative process built around you, what you’re growing — and how you’re selling it.
Ahead of the curve, in tune with the season.
Is what you’re planting for next season still going to matter when it hits the market?
I help you stay ahead by tuning into what’s next, not just following trends, but shaping them.
With a clear view of the market, seasonal shifts and consumer mindset, we plan plant selections, products and promotions that feel timely, relevant and full of purpose. The most profitable trends aren’t reactive, they’re intentional.
Brand Story & Strategy
I work with you to uncover what makes your business genuinely different, then shape a clear brand story and strategy that connects with your market and brings consistency to everything you grow, say and sell.
Label & Packaging Design
I manage the design of labels and packaging that do more than inform, they capture attention, tell a story and add value. I brief and guide skilled designers to bring your vision to life beautifully and accurately.
Creative Direction
I provide seasonal insight, trend forecasting and creative direction to keep your business fresh and forward-thinking. Whether it’s a product idea, a campaign concept or a full refresh, I bring the right creative minds together to make it real.
Marketing & Communications
I develop clear, engaging marketing tools that build trust and connection, from newsletters to social campaigns to printed materials. I handle the planning, writing and creative direction, bringing in the right people to get it done well.
Website Design & Digital Presence
I oversee the creation of beautiful, functional websites that reflect your brand and support your goals. I collaborate with trusted web professionals to deliver a site that’s easy to navigate, on brand and built to work.
Product Positioning & Range Planning
I help you name, group and present your products in ways that make sense commercially and speak to your audience. Whether you’re launching something new or refining an existing range, I help bring clarity and confidence to the process.
Planted. Packaged. Promoted.
A snapshot of branding, labels, websites and marketing I’ve brought to life for nurseries, wholesalers and plant brands.
Trusted by the best best in the business.
The good growers know that selling plants isn’t just about growing them well — it’s about telling the right story too.
I’m proud to work alongside some of the most respected names in Australian horticulture — from growers and wholesalers to those building a strong retail presence — including ASQ Garden & Landscape, Heynes Wholesale Nursery, Citrus Men, and Eyles Citrus. These industry leaders understand the value of strong branding, smart marketing, and clear communication — and I help them bring it all together. If you’re ready to take your product to the next level, you’ll be in good company.
Social media isn't just for awareness—it drives sales.
Australians are social!
Over 21 million Australians use social media. That’s more than 80% of the population — and it’s where your customers are already looking, scrolling, and buying.
93% of businesses are active — if you’re not there, you’re missing the conversation.
72% visit a business after seeing it online — visibility leads to foot traffic.
54% check socials before buying — your presence builds trust.
It’s cost-effective — targeted, measurable and responsive.
Social media works best when you show up with purpose. It’s not just about likes — it’s about strategy, consistency and knowing who you’re speaking to. If you’re not making the most of it, you could be underselling your business.
